Driving Business Efficiency with Smarter IT Systems “The highlights”

The recent business seminars held by Zenzero on the 24th March in Coventry and the 26th March in Chelmsford were a real success, with attendees enjoying the events and asking for more information about how they can prepare their business better for the ever changing world. In this article we will attempt to consolidate the days into bite sized chunks to give you a flavour for what was discussed.

The World is changing – In the introduction Will Brooks, Commercial Director at Zenzero, spoke about how “Disruptive Technology” is changing the way business is done with references to organisations such as Uber (the biggest Taxi firm in the world, who don’t own a car) and The Internet of Things as examples about how things are being done differently. Will spoke at length about how the workforce of today (Generation Y) is changing and the new recruits in your business have different expectations of what technology they need to do their jobs and how they will work.

The Takeaways

  • – Technology is changing the way every industry is doing business, make sure that you are aware of what is possible in your sector, watch the competition closely and stay ahead of the game
  • – The workforce and customers of tomorrow will expect to work and do business in different ways, make sure that your business can match the demands

Leading with Passion – Inspirational Speaker and Business Coach Craig Goldblatt shared the importance of taking time to understanding your “Internal World” and not just worrying about the “External World” if you are looking to grow your business. Craig challenged the audience to understand their Intention, Purpose, Identity and Values before looking at Skills, Behaviour and Environment.

The Takeaways

  • – While technology is changing at a significant pace, we need to understand why we are doing what we do if we want to inspire our teams


Cloud Computing, Microsoft Office 365 and Windows 10 Tom Mellish (Technical Account Manager at Zenzero) and Will Brooks shared with the audience the history and future of Cloud Computing, the benefits of Microsoft Office 365 and how Windows 10 is likely to be received when it is released towards the end of 2015.

The Takeaways

  • – Cloud Computing is here to stay and if it is not part of your current IT strategy then it should be. While the way it is adopted will change from business to business there are very few situations where a cloud solution will not provide performance benefits and cost savings for your organisation
  • – There are many benefits of using Office 365 over the more traditional software install. It is worth taking time to look at how your organisation can benefit from the new technology as it is likely to provide efficiency and productivity improvements with long term cost savings
  • – Windows 10 looks like it will offer the business world an easy migration path from the very popular Windows 7 operating system and give users a number of exciting new features. Start planning for the move to Windows 10 in 2016


Internet security, the need for better visibility – Tim Swainson (Dell SonicWALL Channel Development Manager at Exertis) explained as we use more and more services that are accessed via the internet and as those services become more complicated, the importance of a UTM (Unified Threat Management) Firewall to protect your business has never been greater. Relying on old technology, such as a stateful packet inspection firewall, you leave your business open to real threats. Tim demonstrated how real the threats are and that they don’t just apply to big corporates or house hold names and that 40% of targeted attacks were aimed at organisations with less than 500 employees.

As well as having an appropriate firewall, Tim also explained how a correctly configured firewall appliance can be used to improve productivity by giving priority to business critical applications/traffic and blocking or limiting less important internet use.

The Takeaways

  • – Assess your current IT security policy and look to determine if it can be improved, if you don’t have a UTM firewall then are you aware of the risks this presents your business
  • – What are users doing with your bandwidth, should there be restrictions on what can run on your corporate connection, would a solution to add priority to traffic be a benefit


Social Media is here to stay, use it to your advantage – David Watling from Digital Marketing specialist Creare spoke about the importance of having a strategy for digital marketing. David covered topics such as why Google is so important (it accounts for 90% of all internet searches in the UK) how SEO work and the importance of Social Media as part of a strategy.

The Takeaways

  • – Has your website been optimised so that Google can find you for what you do and the services that you want to be known for?
  • -If you don’t have a presence on Social Media then it’s time to build one as it is playing a bigger part in how customers find you or validate the services that you offer

Obviously it is impossible to summarise the whole event in a short news article so if you would like to learn more about what was covered then please contact a member of the Zenzero sales team who will be happy to elaborate and if appropriate, arrange a meeting to discuss your specific environment. sales@zenzero.co.uk / 0333 3209 900